Brand activation agency in Dubai and across the UAE
As a brand activation agency and promotion company in Dubai, we plan, build and staff in-store, mall and outdoor activations that put your product in front of shoppers at the point of sale. Our team comes from FMCG, retail, advertising and telecom, so we know how a store floor runs.
What is included
- In-store and mall activations
- Sampling
- Brand talk
- Brand awareness campaigns
- Merchandising and display
Typical activations include sampling, brand talk, brand awareness campaigns and merchandising and display. We cover ATL and BTL activity under one roof.


How it works
- 01
Brief
You tell us the product, the stores or venues, the dates and the goal.
- 02
Plan
We propose the concept, the stand or kiosk, the team and the schedule, and handle permits and store approvals.
- 03
Run
Our supervisors and promoters set up, run each day and keep the stand stocked.
- 04
Report
You get photos and a wrap-up with what sold and what we saw on the floor.
Questions
What does a brand activation agency do?
A brand activation agency plans and runs the on-the-ground side of a campaign: the stand or kiosk, the promoters, the sampling or brand talk, the permits and the reporting. Arsh Marketing does this in stores, malls and outdoor venues across the UAE.
Do you apply for UAE government permits?
Yes. We apply for UAE government permits and any other approvals your activation needs, including venue, mall and landlord approvals, before setup day.
Can you supply promoters and brand ambassadors?
Yes. We deploy trained sales promoters and brand ambassadors with product knowledge and selling skills, for in-store sampling, brand talk, exhibitions and modelling.
Guides
PermitsPromotion Permit in Dubai: Sampling and Raffle Rules
Dubai promotion permit guide: what needs DET approval, what to prepare, how long to allow and the rules for raffles, sampling and mall activations.
Read the guide
ActivationsBrand Activation Ideas for UAE Malls & Supermarkets
Brand activation ideas for the UAE: in-store sampling, mall kiosks, mascots, prize games and branded vehicles, from what we run in Dubai.
Read the guide