Marketing and events guides for the UAE
Plain answers on permits, activations, exhibition stands, promoters, mystery shopping, SMS and retail audits, written by the team that runs them in Dubai.
PermitsPromotion Permit in Dubai: Sampling and Raffle Rules
Dubai promotion permit guide: what needs DET approval, what to prepare, how long to allow and the rules for raffles, sampling and mall activations.
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PermitsEvent Permits in Dubai: Lead Times and Approvals
How event permits work in Dubai through DET ePermits, the typical lead times for corporate events and large shows, and the other approvals an event needs.
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ExhibitionsExhibition Stand Cost in Dubai: What Sets the Price
Exhibition stand cost in Dubai: floor space, build, graphics, AV and show rules, plus a checklist to compare stand builder quotes fairly.
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ActivationsBrand Activation Ideas for UAE Malls & Supermarkets
Brand activation ideas for the UAE: in-store sampling, mall kiosks, mascots, prize games and branded vehicles, from what we run in Dubai.
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PromotersHow to Hire Promoters in Dubai: A Practical Checklist
How to hire promoters and brand ambassadors in Dubai: write the brief, questions for an agency, briefing the team and measuring results.
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Mystery shoppingMystery Shopping in the UAE: How It Works
What mystery shopping is, how a UAE programme runs, what gets scored and how to turn the results into better service and retail training.
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SMS marketingSMS Marketing in the UAE: Sender ID and Consent Rules
Before you send promotional SMS in the UAE: TDRA rules, AD- sender IDs, consent records, sending hours and how to avoid blocked campaigns.
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Market intelligenceRetail Audit and Price Mapping in the UAE
A guide to retail audits, price mapping and shelf checks in the UAE: what to collect, how often, how the market is shifting and how to use the data.
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EventsRoad Show Planning Checklist for the UAE
A step-by-step road show checklist for the UAE: goals, routes and venues, permits, build, staffing, logistics and reporting, from concept to pack-down.
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